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While Dan Benjamin interviewed Jason Fried on The Pipeline, they touched upon the subject of customers. Jason said something that seemed obvious to me now, but wasn’t always so clear.
It’s very important to understand who your customer is, and the answer is not that it’s everybody. I think if you think your customer is everybody, […]

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The IxDA discussion list has got me thinking about being a UX designer and whether it’s better to specialize or to generalize. I’ve discovered that it depends on you and your company’s circumstances.
Which is better?
If you’ve been reading the IxDA, you’ve probably noticed how heated the discussion gets when someone brings up anything like what […]

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Sometimes I’m compelled to work furiously on a new project or idea that I’ve come across. Sometimes my new found enthusiasm is unexpected. The notion may erupt from nothing. The cascade of ideas that proceed are unrestrained and unfiltered. The feeling I get could be compared to watching a glass fall from a counter top. […]

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