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While Dan Benjamin interviewed Jason Fried on The Pipeline, they touched upon the subject of customers. Jason said something that seemed obvious to me now, but wasn’t always so clear.
It’s very important to understand who your customer is, and the answer is not that it’s everybody. I think if you think your customer is everybody, […]

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* Crafty with their email marketing, that is.
I’m an occasional jetBlue customer. And over the years, I’ve noticed their email marketing has become progressively complex, albeit meaningful.
If you receive their promotional emails, then you probably know what I mean. The most recent headline reads, “Get 10% off selected flights.*” Here’s the hilarious asterisk clause describing […]

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