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jetBlue is crafty*

November 11th, 2008 · No comments

* Crafty with their email marketing, that is.
I’m an occasional jetBlue customer. And over the years, I’ve noticed their email marketing has become progressively complex, albeit meaningful.
If you receive their promotional emails, then you probably know what I mean. The most recent headline reads, “Get 10% off selected flights.*” Here’s the hilarious asterisk clause describing […]

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Filed under: Email · Martketing