While Dan Benjamin interviewed Jason Fried on The Pipeline, they touched upon the subject of customers. Jason said something that seemed obvious to me now, but wasn’t always so clear.
It’s very important to understand who your customer is, and the answer is not that it’s everybody. I think if you think your customer is everybody, […]
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Your potential customer is not everybody
February 16th, 2010 · No comments
Filed under: Design · User Experience · Philosophy · Martketing · Business · User Research
