While Dan Benjamin interviewed Jason Fried on The Pipeline, they touched upon the subject of customers. Jason said something that seemed obvious to me now, but wasn’t always so clear.
It’s very important to understand who your customer is, and the answer is not that it’s everybody. I think if you think your customer is everybody, […]
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Articles filed under 'User Experience'
Your potential customer is not everybody
February 16th, 2010 · No comments
Filed under: Design · User Experience · Philosophy · Martketing · Business · User Research
Don’t say no when you really mean yes
December 28th, 2009 · 1 Comment
When speaking to your customers, accommodate to their language. Don’t unnecessarily force your vocabulary on them. And don’t tell them no when you really mean yes.
Redbox is great. I rent movies from them a few times a month. I love the simplicity of the service: show up, pick a movie, swipe your card, and you’re […]
Filed under: Communication · User Experience · Language
Work with me
October 17th, 2009 · 7 Comments
The company I work for, Language International, needs help. We need another designer to join our small team. We know who we want.
Update (2009-10-25): We are located in Cambridge, MA, USA and this is a full-time, in-person position.
Find out more about Language International, because I’m not going to talk about that here.
The business and development […]
Filed under: Design · User Experience · Jobs · Business · Start-ups · Language International
