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Perfection is overrated. Whoever said “Practice makes perfect” missed the point. To assume you’re perfect is to assume you can’t get any better. Which is why being perfect is a dangerous thing to be.
Consider the following. If you’re batting 100% you can’t get any better. But in order to maintain that perfect batting average you […]

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While Dan Benjamin interviewed Jason Fried on The Pipeline, they touched upon the subject of customers. Jason said something that seemed obvious to me now, but wasn’t always so clear.
It’s very important to understand who your customer is, and the answer is not that it’s everybody. I think if you think your customer is everybody, […]

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The IxDA discussion list has got me thinking about being a UX designer and whether it’s better to specialize or to generalize. I’ve discovered that it depends on you and your company’s circumstances.
Which is better?
If you’ve been reading the IxDA, you’ve probably noticed how heated the discussion gets when someone brings up anything like what […]

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