Jason Robb

In a hunt to uncover the emotions behind colors, I came across a neat color-related website.

Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.

The home page presents us with a word, and a palette of colors. See the word, pick the color that goes with it. They’ve accumulated 300,000 votes spread across 200 words (1,500 votes per word). While I’m not suggesting it’s a conclusive look at color-mood associations, it’s admittedly a neat project.

What I like best about this site, is the glossary of words with all-time votes. Since I’m in the midst of creating a visual identity for my company, this site was great thought fodder.