Jason Robb

Artemy Lebedev makes a great point about web designers. We’re not called “web artists” for a reason. The web designers goal isn’t to make something look pretty. Rather, to accomplish (hopefully) clearly stated goals. Although it often times does look great, that isn’t the primary objective.

A bottle—one of the ideal objects—is shaped like that not because some designer suddenly felt his left ball itching and had a creative urge to make a bottleneck narrow, but due to the fact that cork was expensive and had to be used wisely.

Well said. Thanks, Artemy.